Are you finding yourself confused by the fear driven marketing and sales experts that say you “have to” use some new shiny tool or your business will fail? I’ve come across businesses from sole proprietors to fortune 100 companies that are equally as confused. For example, everyone is in agreement that social media has a…
The Dangerous Allure of Shiny Objects
At the most basic level, marketing and sales exist to build a relationship between a consumer and a business. With this in mind, haven’t many of us been a little side tracked with the shiny bells and whistles of technology? Look around and you will see a lot of professionals asking the following question: “Here’s…
5 Steps to Turn Unhappy Customers Into Your Biggest Advocates
Messing up is one of the greatest opportunities to build clients for life… if handled correctly. Have you ever had a business go out of their way to fix a mistake with class, speed, and attention to detail? How did you feel about the business after? Virgin America’s online system was going out of whack…
How to Network at SXSW
I recently wrote a post on the ReTargeter blog for all of our friends going to SXSW. Check it out. HOW TO NETWORK AT SXSW Always Go for the Meeting Business cards rarely lead to business. Relationships lead to business. Always go for the follow up meeting in your interactions with potential customers. It’s as…
ReTargeter Acquires Riddle & Co
Dear friends, I’m thrilled to formally announce that Riddle & Co was recently acquired by ReTargeter, an online display advertising and retargeting technology company. After months of discussions with the executive team, it became clear that this was the right move! I’m excited about the possibilities of this new adventure and even more excited to…
Redefining Sales- The Zero Risk Mentality
Consumers have more choice than ever today! And the majority of these choices no longer require a salesperson. We’ve been taught for decades that sales is synonymous with “closing” and that every interaction is a battle that we have to be prepare to win. I’ve never sold by these standards for a day in my…
7 Client Behaviors You Should Know
What makes your best clients, your best clients? If you had to identify your 10 best clients, could you? How would you define them? What parameters would you use? The most common answer to these questions revolve around clients that spend the most money with the business. Though direct revenue is very important, there are…
Relieve Networking Follow-Up Exhaustion in 3 Steps
Does the following sound familiar? You’re sitting on the airplane, wading in your awesomeness. The recent conference was a dashing success. With a grin from ear to ear, you pull out a 7lb stack of business cards from your satchel. Bravo, you think to yourself. “Flight Attendant, I’ll have a drink.” The next morning…
Video: Relationships Are The New Human Frontier
Here’s what Jesse wrote about the video: Because of his unique take on why and how to build relationships, I believe Jeff Riddle is soon to be a household name in business and social media. In this episode Jeff and I sip some Downy Sprout at Samovar Sanchez and talk about why (and…
Email Referral Best Practice
Email communication is a great opportunity to deepen your relationship with clients to drive referral revenue. The most common approach is embedding referral language in the email signature (see below). However, there is a fundamental flaw with this tactic. Receiving the Message As the delivery of information changes, so does how it’s received. When…
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About Jeff Riddle
Jeff Riddle is the founder of the givegive philosophy and Riddle & Co, a relationships strategy firm that was recently acquired by ReTargeter. His approach has impacted the businesses of thousands of professionals from solo entrepreneurs to fortune 500 companies. Read more…